SEO QUALIFICATIONS: QUESTIONS ANSWERED
In this age, your business exists in two worlds. These two worlds are the physical world and the virtual world. Of course, you will have to have your location for your business and set it up just like any other business. The only big difference that will be present between you and your competitors is your presence and popularity in the virtual world.
Creating a website regarding your business, marketing and advertising it in the virtual world, this is one of the techniques business owners nowadays use. This is because the consumers that will most likely buy their product or avail for their services are surfing the web. People nowadays do not want to go out but prefer staying inside and asking their friends or looking what they want up in a search engine like Google.
After creating business’s website, that isn’t enough. Sad to say, the mere existence of your site doesn’t mean you exist in the virtual world. This means you will start at the bottom of the results of the search engine you are using. So you have to design and develop your website to attract future customers.
Developing your website and running your business at the same time will be difficult. The business owner will be having a hard time managing their time when they are working and when they are developing their website, this is where an SEO (Search Engine Optimization) consultant comes in.
Unfortunately, not any SEO consultant should be hired right away. The business owner should know the difference between a good search engine optimization company and a bad one. As cited by Rand Fishkin, the founder of SEOMoz, an ideal SEO Consultant should be able to identify your customers’ needs, your location, as well as the consumers. They should be able to efficiently input the right type of content that is accessible and understandable by your customers. This means the jargon terms used should be further explained for your clients.
An ideal SEO expert should have experience with past projects. They should be effective, as well as efficient. Their work should make a huge impact on your audience. Discussing their methodology regarding your website should be done as well for the business owner to know exactly what will be happening to your website. Spam content in your website should be fully prohibited to avoid any consequences given by the search engine.
Be assertive with your control over your website. Just because the consultant is improving your website doesn’t mean it’s their property, you’re paying them to do their job so be assertive.
A good SEO agency knows that they should not only focus on the website itself, but also in blogs, press releases, and links. They should also be able to admit their wrong doings and also be realistic. Guaranteeing “number one search engine result” is a big sign for you to run away. These types of SEO consultants are bogus, and they should not be hired, being optimistic is good, but too much will bring your business to ruin.
Communication between the SEO expert and Business Owner is essential. Setting up a means of communication should be the first thing to make. May it be personal or through social media or a media device. Since you will be hiring an SEO consultant, you should know how much you will be charged and what will your payment terms be?
When you finish your contract or cut it short with the consultant, make sure that the website information optimized or added by the consultant should not be removed or tampered with, since you did pay his fee. Some consultants charge for early termination of the contract, if the consultant you will be hiring does the same, make sure to insert it into the contract.